Personal care brand Rivona Naturals is venturing into the fragrance market, introducing a range of unisex perfumes to diversify its offerings. The daily-use scents, packaged in portable containers with a youthful aesthetic, aim to encourage individuals to embrace their true selves. The brand emphasizes that everyone possesses a spectrum of personalities, and their fragrances, harmonizing with diverse moods, seek to facilitate authentic self-expression.
In a press release, Rivona Naturals stated, “For years, societal and family expectations have nudged people to fit into specific roles, hiding their true selves.” The introduction of these scents aligns with the brand’s mission to complement its existing skincare, haircare, and lip care range, creating a holistic personal care experience.
The new fragrance line is available on Rivona Naturals’ direct-to-customer e-commerce store, featuring two gift sets priced at Rs 1,099 each. The perfumes are IFRA certified, ensuring quality, and offer extended retention hours for a lasting scent. The ‘Versatile’ set includes scents like ‘Unique,’ ‘Refreshing,’ ‘Timeless,’ and ‘Date Night,’ while the ‘Recollection’ set features ‘Essential,’ ‘Magnetic,’ ‘Original,’ and ‘Adrenaline Boost.’ With this expansion, Rivona Naturals aims to provide consumers with a complete range that not only enhances their appearance but also resonates with the brand’s empowering essence.
