Reliance Retail, under Reliance Industries Limited, is strategically expanding the reach of its apparel brands beyond its own stores. The focus is on distributing these brands to third-party retailers, aiming to tap into the vast potential of the largely unorganized clothing market in India. The move is geared towards reaching a broader consumer base and capitalizing on growth opportunities.
Reliance plans to introduce its apparel and fashion brands across various categories, including western wear, Indian wear, innerwear, lingerie, costume jewelry, footwear, and fashion accessories. These products, falling within the value and mid-premium range, will be made available through a vast network of third-party retailers. The goal is to bring organization to the currently unorganized apparel market, marking it as a key area of focus.
According to an executive source, Reliance envisions rapid growth in its business-to-business apparel lines, foreseeing them potentially becoming a more significant revenue generator than the company’s own retail outlets within the next five years. With a substantial portion of the Indian apparel market existing in an unorganized state, there is significant growth potential for larger businesses looking to streamline and organize this sector.
Reliance Retail has already taken steps in this direction by launching a range of apparel and accessories brands designed for business-to-business distribution. Some of these include Xlerate (athleisure), Jivers, Feet Up, Silkfeet (footwear), Riva (womenswear), John Player Select (menswear), and Kidlyboo (children’s wear). This strategic shift positions Reliance to play a pivotal role in organizing and shaping the future of the Indian apparel market.
