Maternity Innerwear Market Outlook (2023 to 2033)
The global maternity innerwear market size is expected to be US$ 3,868.0 million by the end of 2023. In the long-term, the global market is estimated to reach around US$ 7,123.1 million by 2033. It is likely to exhibit decent growth at a CAGR of 6.3% over the forecast period 2023 to 2033.
Maternity photoshoots have become increasingly popular as a means for expectant mothers to commemorate and capture the special moments of pregnancy. This trend has directly influenced demand for maternity innerwear. It plays a crucial role in ensuring comfort, support, and aesthetic appeal during these photoshoots.
To cater to this trend, maternity innerwear brands have recognized the need for stylish and photogenic designs that complement the visual aesthetics of maternity photoshoots. Companies offer a range of options that feature intricate lace detailing, feminine colors, and fashionable silhouettes, allowing expectant mothers to feel confident and beautiful during photoshoots.
Maternity innerwear with supportive features such as adjustable straps, wider bands, and stretchable fabrics also ensures a comfortable and flattering fit. It helps in accommodating the changing body shape and enabling mothers-to-be to achieve their desired look in photographs.
Versatility of maternity innerwear allows for seamless transitions between different outfits during the photoshoot, contributing to visual appeal. By providing comfort & support, as well as enhancing confidence, maternity innerwear contributes to the success and enjoyment of maternity photoshoots, reflecting the increasing demand driven by this trend.
Expansion of e-commerce and online shopping platforms has made maternity innerwear more accessible to women around the world. In the past, finding well-fitting and stylish maternity innerwear could be a challenge, as it was often limited to a few specialty stores.
With growth of online retailers, pregnant women now have a wider range of options at their fingertips. They can easily browse through different brands, compare prices, and read reviews from other expecting mothers. This might make it convenient to find the perfect innerwear that suits their preferences and needs.
Rising maternity innerwear demand can also be attributed to increasing focus on body positivity and self-care. Pregnancy is a transformative period for women, and there is a growing emphasis on embracing and celebrating the changes that occur during this time.
Maternity innerwear, with its inclusive sizing options and designs that flatter & support the body, allows pregnant women to feel confident and comfortable in their own skin. Availability of fashionable options in maternity innerwear further reinforces the idea that pregnancy should not limit a woman’s ability to express her personal style.
Key Maternity Innerwear Market Trends Listed by Future Market Insights (FMI):
· Increasing demand for sustainable and eco-friendly materials in maternity innerwear is estimated to push growth.
· Growing popularity of seamless designs that offer a smooth and comfortable fit throughout pregnancy is a key trend.
· Rising availability of fashionable and aesthetically appealing maternity innerwear options might take center stage as a trend.
· Expansion of inclusive sizing options to cater to a diverse range of body shapes and sizes is projected to become a prevailing trend.
· Growing focus on versatility, with maternity innerwear that can seamlessly transition from day to night or accommodate different outfit styles is set to aid demand.
· Integration of advanced fabric technology for enhanced comfort, breathability, and moisture-wicking properties might stand out as a notable trend.
How Will Sales of Maternity Innerwear between 2018 and 2022 Outpace Demand from 2023 to 2033?
As per the report, the global maternity innerwear market is expected to surge at a CAGR of 6.3% over the forecast period. The market witnessed a considerable CAGR of 8.0% during the historical period 2018 to 2022. There has been a significant shift in societal norms and awareness surrounding pregnancy and maternal health.
Women today are more conscious about their comfort and well-being during pregnancy. It is set to lead them to seek specialized innerwear that caters to their unique requirements.
Maternity innerwear offers features such as expandable waistbands, extra support for growing breasts, and seamless designs that accommodate the changing body shape. It can further help in providing optimal comfort throughout the pregnancy journey.
Increasing number of working women who continue their professional careers throughout pregnancy has also contributed to rising maternity innerwear sales. With more women choosing to work during pregnancy, there is a need for innerwear that provides comfort and support for long hours of sitting or standing.
Maternity innerwear with seamless construction and adjustable features delivers a solution to pregnant women. They often require practical and comfortable undergarments that can be worn throughout the workday.
Demand for professional-looking maternity innerwear that blends functionality with a polished appearance has grown worldwide. It is attributed to the trend of women balancing work and motherhood.
Surging emphasis on prenatal and postnatal fitness has also influenced demand for maternity innerwear. Several pregnant women are actively engaging in exercise routines and physical activities tailored to their specific needs.
Maternity innerwear such as supportive bras and belly bands provide the necessary support and comfort during these activities. They allow women to maintain an active lifestyle while ensuring the safety of themselves and their growing baby. Demand for maternity innerwear that combines functionality with style has grown as more women prioritize staying active and fit during pregnancy.
