Anju Modi’s “Damayanti” collection presented by TENCELTM fiber brand at
Lakmé Fashion Week in partnership with FDCI was a poetic fashion showcase that created nostalgic
romance on the ramp. The event took place at the Jio World Convention Centre, India’s largest & foremost
venue for marquee exhibitions, conventions, and social events and located in the heart of Mumbai’s
business district, Bandra Kurla Complex.
Inspired by the ethereal paintings of top Indian artist Raja Ravi Varma whose muse was Damayanti, Anju’s
look for the show reflected the western techniques and styles that were pioneered by the artist as the
collection unfolded on the runway. The graceful saris were organic while the hand-crafted silhouettes
spoke a design language all of their own.
Anju’s design philosophy has always resonated beautifully to empower the craftsmen of the country and
this season too, it balanced perfectly with TENCELTM lyocell and modal fibers for the new collection.
The
TENCELTM fiber brand’s dedication to eco-friendly and impeccable quality products was aligned with Anju
Modi’s brand throughout the line presented during this show. The presence of TENCELTM fibers not only
enhances the aesthetics of the collection but is also highly comfortable and breathable for the wearer.
The saris were richly embellished with hand embroidery and draped in various traditional forms. The
vibrant hues of the popular 6-yard drape were edged artistically with contrasting shimmering borders that
faithfully kept the Raja Ravi Varma inspiration in firm control. The luxurious TENCELTM lyocell and modal
fibres added to the grace and elegance of the collection, as Anju visualised a look that was sheer poetry
on the ramp.
Actress Sanjana Sanghi created dramatic, magic on the ramp, when she closed the show, wearing a
black/gold draped dhoti, maroon bralette, topped with a black, velvet, embroidered bolero and a royal
purple dupatta with gold motifs.
Speaking on the collaboration, Mr. S Jayaraman, Senior Commercial Director, Lenzing Group, said, “We
are highly pleased to collaborate with a respected designer like Anju Modi and see her exquisite collection
made from TENCELTM fibers that was presented at this season’s Lakmé Fashion Week in partnership with
FDCI. It was an honour to co-present this multi-faceted collection inspired by the unique artist Raja Ravi
Varma, who is known to exquisitely breathe life into every mythical character in his creations. The multi-
faceted collection ‘Damyanti’ and its timelessness will appeal to audiences across genres. With this
collection we seek to inspire and create more traditional wear trends powered by modern age fibers like
TENCELTM. Our collaboration with Ms. Anju Modi was particularly significant as TENCELTM fibres celebrates
30 years of sustainable fiber innovation along with the designer who has completed three decades in the
industry. We are looking forward to driving continuous innovation and building stronger partnerships
within India over the next 30 years and beyond.”
Sharing her thoughts on the collaboration, designer Anju Modi said, “The Lenzing Group’s dedication to
being the industry’s innovation leader by offering eco-friendly, innovative, and impeccable quality products
proves to be in alignment with the brand values at Anju Modi. The collection made from TENCELTM Lyocell
and Modal fibre gracefully captures the essence of Raja Ravi Varma’s painting style and aesthetic and will
bring forth a romantic nostalgia on the runway.”
The fashion collaboration between TENCELTM and Anju Modi for the “Damayanti” collection was a
stunning, nostalgic, romantic look at fashion which for the coming months will appeal to buyers who
desire art as well as style in their fashion stories.
