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Raymond Launches Regio Italia: An Exclusive Luxury Collection of Italian Fabrics in India

Published: December 21, 2023
Author: Fashion Value Chain

Raymond, a renowned Indian manufacturer and retailer known for its premium fabrics and clothing, has unveiled “Regio Italia,” an exclusive luxury collection of suiting fabrics imported directly from renowned Italian mills to cater to the discerning Indian market.

The launch event for Regio Italia took place at the Italian Embassy in New Delhi and was celebrated with a fashion show featuring creations by acclaimed designers Suket Dhir and Rajesh Pratap Singh, showcasing ensembles crafted from high-quality, all-wool fabric.

Sunil Kataria, CEO of Lifestyle Business at Raymond Limited, expressed the brand’s commitment to meeting the evolving demands of the modern Indian consumer. He noted the growing trend of Indian consumers seeking the latest in global luxury fashion. The recovery of international travel and the post-COVID rebound have stimulated a surge in demand for luxury offerings in India. The timing of the launch, coinciding with the onset of festivities and the marriage season, is intended to position this Luxury Collection as an ideal addition to Raymond’s product portfolio.

Regio Italia encompasses four main categories, each tailored to different consumer needs: classic fashion, high-end jacketing, ceremonial attire, and luxury fabrics featuring noble fibers. The collection is built on a foundation of premium fabrics, including all-wool and wool blends enhanced with noble fibers such as Wool Silk, Wool Cashmere, Wool Camel Hair, and Wool Mohair. This diversity ensures that the collection caters to the specific requirements of discerning consumers looking for top-tier quality.

To maintain its exclusivity, the Regio Italia collection will be available at select cities across India, primarily at The Raymond Shop and leading Multi-Brand Outlets. The brand plans to refresh this collection annually to keep it aligned with the latest global fashion trends, ensuring that it continues to meet the expectations of its sophisticated clientele.

Raymond’s introduction of Regio Italia represents a strategic move to tap into the growing demand for luxury fashion in India, and its emphasis on quality and exclusivity is expected to resonate with the discerning Indian consumer who seeks premium fabrics and stylish ensembles. The blend of Italian craftsmanship with Indian sensibilities is poised to be a winning combination in the Indian fashion landscape.

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