HUGO is gearing up for the holiday season with an exciting new collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP) to launch the HUGO x Gremlins capsule collection. The iconic film Gremlins, known for its beloved character Gizmo, has become a holiday classic, and this collection offers a perfect gifting option for the winter season.
This limited capsule collection by HUGO, in partnership with WBDGCP, includes two premium T-shirts, a pullover hoodie, and a baseball cap, all designed in black and featuring prints of the film’s distinctive creatures. Some of the designs playfully incorporate the recognizable HUGO logo, infusing a cheeky and cheerful touch. This collection is poised to be a fantastic holiday gift, blending retro-inspired style for fans of both the HUGO brand and the classic movie.
Nostalgia is at the heart of this collection, reflecting the current trend in fashion that embraces the cultural touchstones of the past. It provides the HUGO community with a fresh avenue for self-expression, aligning with the brand’s values of originality, individualism, and eccentricity, as seen in the #HUGOYourWay campaign.
The collection’s inspiration draws from the film’s three golden caretaking rules, and HUGO has created a series of entertaining video clips set in a movie theater, accompanied by curated still images showcasing models donning the fun-infused styles. These visuals will be shared on the brand’s social media and e-commerce channels.
The HUGO x Gremlins collection will be available for purchase in HUGO stores and on hugo.com.
About HUGO and HUGO BOSS:
HUGO, the younger brand under HUGO BOSS, is known for providing a platform for self-expression and an authentic approach to dressing. The brand caters to individuals who dare to break with convention, offering clothes with attitude and individuality. Additionally, HUGO offers licensed fragrances, watches, eyewear, and kidswear, all capturing a youthful spirit. HUGO BOSS is a prominent company in the premium segment of the global apparel market, with collections available in 132 countries and online in 70 countries via hugoboss.com.
About Warner Bros. Discovery Global Consumer Products:
Warner Bros. Discovery Global Consumer Products (WBDGCP), a part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s entertainment brands and franchises into the lives of fans worldwide. WBDGCP collaborates with best-in-class licensees on award-winning toy, fashion, home décor, and publishing programs inspired by major franchises from Warner Bros. And more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP stands as a leading licensing and retail merchandising organization globally.
