Ray-Ban continued its long-standing association with Magnetic Fields by playing a pivotal role at Nomads 2026, the festival’s first edition in Khetri. Across three days, the brand curated immersive spaces that brought together music, culture, and self-expression in an environment designed to feel open, human, and unhurried.
Set against the warm sandstone setting of Abheygarh Khetri from 13–15 February, Ray-Ban introduced two dedicated listening spaces, Easy Picnic and Puqaar, alongside a relaxed Ray-Ban Hub. Together, these spaces became natural gathering points where festival-goers paused, connected, and returned throughout the weekend.
Ray-Ban Hub: A Space to Pause and Engage
Located at the heart of the festival, the Ray-Ban Hub offered a moment of calm amid the day’s rhythm. Visitors engaged in analogue printmaking, explored the brand’s latest collections up close, and experienced Ray-Ban Meta AI Glasses through hands-free demonstrations that allowed moments to be captured naturally without breaking the flow of the festival. The Hub evolved into a place for conversation, creativity, and quiet interaction rather than a traditional brand showcase.
Ray-Ban Easy Picnic
Designed as a relaxed daytime listening space rooted in vinyl culture, Easy Picnic set a laidback tone for the festival. Friday afternoon opened with a six-hour vinyl-only set by Antariksh Daddy, easing audiences into the weekend. Saturday featured Jogita’s narrative-driven selections, followed by No Plastic’s genre-spanning sets across dub, disco, dancehall, and soul. On Sunday, Girls Night Out brought uplifting energy through diverse electronic influences, while DJ Mafalda closed the stage with a warm, sunlit set. Across the weekend, Easy Picnic became a place to linger rather than pass through.
Ray-Ban Puqaar
Puqaar returned as a space of deeper listening and reflection, exploring sound as ritual and memory. Friday evening featured Sahaja’s multilingual spiritual folk performance. On Saturday, folk musician Kutla Khan led an ensemble of traditional artists in a powerful collaborative showcase. The festival concluded on Sunday night with Yakh Basta’s contemplative ambient set, guiding listeners into the early hours with a sense of stillness and introspection.
Across the Hub, Easy Picnic, and Puqaar, Ray-Ban prioritised participation over performance and presence over spectacle. The brand’s approach reinforced the idea that the most meaningful festival experiences are often those people choose to stay with, long after the music begins.
