Qua, a direct-to-consumer fashion brand, has signed Indian women cricketers for its upcoming pre-fall 2024 campaign, ‘Modern Heroine’.
Cricket stars Jemimah Rodrigues, Shafali Verma, Shreyanka Patil, and Radha Yadav will appear in the campaign.
Rupanshi Agarwal, co-founder and CEO of Qua, commented on the campaign, saying, “These cricketers, who have broken into a male-dominated space, embody the core values of Qua, and we’re honored to partner with these incredible athletes who are redefining what it means to be a heroine in the modern world.”
Divya Agarwal, co-founder and creative director of Qua, added. “Collaborating with these game changers, who have shattered societal expectations, was an organic way to express that fashion can and should be about more than just aesthetics.”
The ‘Modern Heroine’ campaign will debut before the T20 World Cup 2024. With this relationship, the company hopes to expand its reach across the country.
