Gujarat Titans, Tata IPL Champions for the 2022 season, is bringing out a dynamic streetwear collection for its fan base. The athleisure collection is designed by ace designer Kanika Goyal under her Label and will be launched in two segments, with the first Autumn-Winter collection launching at the FDCI X Lakmé Fashion Week scheduled from 12th-16th October, 2022, and the other Spring-Summer collection scheduled for a later stage.
This marks the first ever collaboration of FDCI X Lakmé Fashion Week with a Tata IPL team. Riding on the success and support they got in their debut Tata IPL season, Gujarat Titans aims to offer the fans an experience to own and carry the spirit of the team. This marks another milestone among the many firsts Gujarat Titans has accomplished thus far.
Kanika Goyal, is known for her striking innovations in fashion, and for imbibing a strong emotional and cultural undertone with her collections. Her label evokes a sense of acceptance and an uplifting spirit, which resonates well with the forward-moving attitude of Gujarat Titans. This streetwear collection is aimed at bringing fans one step closer to the Gujarat Titans identity and giving them a scope to wear and flaunt the indomitable spirit of the team.
Talking about the streetwear collection, Arvinder Singh, Chief Operating Officer – Gujarat Titans said, “We had a highly successful debut season and are blessed to have the unending support from our fans. This launch of a dedicated streetwear collection is aimed at bringing Gujarat Titans and our fans closer in carrying forward the spirit of the team and the game. It resonates with the always-forward-moving motto of our team and our endeavour to remain connected with our fans at all times. We are delighted to be partnering with Kanika Goyal for the collection, who herself is a young designer, just like the young team we are. Kanika’s creative touch and the launch of the collection at the FDCI X Lakmé Fashion Week will be another ‘first’ for us.”
“At FDCI X Lakmé Fashion Week, we have always believed that innovative and out of the box collaborations open doors towards a fashion forward world that in turn elevate the Indian fashion ecosystem. Our association with Gujarat Titans this season, which forges a relation between India’s most loved sport and the country’s most prestigious fashion event is a testament to that commitment. We are elated to see this partnership come to fruition on the runway and are looking forward to seeing the new apparel range excite cricket fans from across the country” said Jaspreet Chandok, Head – RISE Fashion and Lifestyle.
Cricket fans around the world will have a chance to lay their hands on the cricket inspired collection designed by Kanika Goyal through an exclusive limited-edition retail range to be available post-launch on the official Gujarat Titans website.