Launches a brand new new multi-media campaign – ‘Oily skin hai to Lacto Calamine’
Today, India Consumer Healthcare (ICH) of Piramal Pharma Limited announced that Mrunal Thakur, a well-known actress, will serve as the new brand ambassador for Lacto Calamine®, the company’s flagship skincare line. With a history of providing efficient skincare products, Lacto Calamine® wants to continue to be a top skincare authority.
For many years, Lacto Calamine® has been a reputable brand in skincare, known for its skill and many uses. It is popular and suggested by customers to treat a range of skincare issues, from oily skin and acne to patchy skin, rashes, and blemishes. It is valued for its mild yet effective recipe. Together, the three main components—Zinc Oxide, which unclogs pores and helps prevent pimples; Glycerin, which keeps moisture; and Kaolin Clay, which absorbs excess oil—promote clear, healthy skin. Pharmacies, general and cosmetics stores, hyper and super markets, other contemporary retail establishments, and e-commerce platforms are just a few of the ways through which the brand has broadened its reach in recent decades.
By being the go-to brand for customers dealing with issues connected to oily skin, the brand hopes to solidify its place in the skincare industry. Building on this stance, Lacto Calamine® is introducing its new multi-media campaign for its product line, “Oily skin hai to Lacto Calamine,” in collaboration with Mrunal Thakur. The company intends to increase its visibility in the upcoming 18 to 24 months by offering a greater variety of items, as well as by entering newer channels and retail locations and accelerating its growth on e-commerce platforms.
The Indian skincare market is expanding quickly due to growing consumer knowledge and the desire for customized products, according to Nandini Piramal, chairperson of Piramal Pharma. Lacto Calamine has grown from its well-known lotion to a comprehensive skincare line with more than 20 new products in response to these changing demands. We are reaffirming our dedication to creating a reputable and pertinent brand with Mrunal Thakur as our new brand ambassador. Her affiliation and our enlarged line of face washes and sunscreens will enable us to reach a larger market and solidify our standing as a reliable skincare company. Mrunal, who is well-known for her adaptability and radiant demeanor, will be crucial in launching our new goods and raising brand awareness among a variety of consumer demographics.
“I am honored to partner with a brand that has earned the trust of generations for its dependable skincare solutions,” Mr. Unal Thakur remarked in reference to this affiliation with Lacto Calamine®. When it comes to beauty, Lacto Calamine’s fusion of creativity and genuineness perfectly captures my own ideals. By encouraging healthy, glowing skin, I hope to instill confidence in women and reach a larger audience with these carefully created goods.”
