PayNearby, India’s leading branchless banking and digital payments network, recorded a significant rise in financial transactions during Mahakumbh Mela 2025, facilitating seamless banking and digital services for millions of devotees.
The company reported a 19% increase in cash withdrawals via AEPS and MATM, reflecting the growing demand for accessible and secure banking solutions at the event. Aadhaar Pay transactions saw an impressive 66% surge, highlighting user confidence in biometric-based payments. Money transfers grew by 47%, ensuring smooth fund transfers for attendees. Additionally, mobile recharges increased by 32%, and insurance services saw an 8% rise, emphasizing the need for financial security during the festival.
To enhance accessibility, PayNearby set up service counters at Jan Sahayata centers and leveraged its extensive network of 15,000+ multi-utility retail touchpoints across Prayagraj.
Anand Kumar Bajaj, Founder, MD & CEO of PayNearby, stated, “Mahakumbh Mela 2025 is a monumental gathering where financial accessibility plays a crucial role. The remarkable 66% increase in Aadhaar Pay and 47% growth in money transfers demonstrate the importance of assisted digital transactions in high-footfall environments. By empowering local retailers as financial enablers, we are strengthening Bharat’s digital economy and ensuring financial inclusion for all.”
With a network of over 12 lakh retail partners, PayNearby remains committed to making digital transactions seamless, secure, and widely accessible across Bharat.
