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“Nars Cosmetics Makes Grand Entrance into the Indian Beauty Market”

Published: November 6, 2023
Author: Fashion Value Chain

Nars Cosmetics, the globally renowned beauty brand founded by the renowned make-up artist and photographer François Nars, is making a significant foray into the Indian beauty market. As part of this strategic move, the brand has partnered with Shiseido-owned beauty retailers Shoppers Stop and Sephora, making its product offerings accessible to Indian consumers both online and in select stores. The eagerly awaited debut freestanding store in India is set to open its doors in November, marking a milestone for Nars in the Indian beauty scene. This standalone boutique in Select CityWalk, New Delhi, promises a unique experience, characterized by its design crafted by François Nars and Fabien Baron of the esteemed New York design firm Baron & Baron. The boutique’s design is set to be visually striking, featuring a distinctive three-sided storefront with captivating visuals photographed by the brand’s founder himself, François Nars.

Nars Cosmetics’ expansion into the Indian market is driven by a recognition of the thriving beauty landscape in the country. India has witnessed a remarkable rise in beauty consciousness, with consumers increasingly investing in premium beauty products. This trend has created a substantial demand for high-quality cosmetics. Barbara Calcagni, the President of Nars Cosmetics, Drunk Elephant, and Tory Burch Fragrances, expressed the brand’s enthusiasm about this move, emphasizing India’s potential as a thriving market for their products. With a growing demand for premium cosmetics and an audience of passionate beauty consumers influenced by global beauty trends and self-care, Nars is excited to offer innovative and high-quality products that will empower its fans and enhance their self-expression. Shiseido Asia Pacific, the parent company of Nars Cosmetics, shares in the excitement of this expansion. Nicole Tan, President and CEO at Shiseido Asia Pacific, highlights the significance of this moment as they broaden their presence in the dynamic and vibrant Indian market with the introduction of Nars Cosmetics. Shiseido’s strong distribution partnership with Shoppers Stop positions them well to expand their reach to consumers through an omnichannel approach across the country. The company has ambitious plans for Nars Cosmetics in India and is confident that they will bring excitement and empowerment to the Indian beauty market, starting from the festive season. This strategic move is poised to cater to the evolving beauty needs and desires of Indian consumers and aligns perfectly with the rising demand for premium beauty products in the region.

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