The collaboration between Myntra and Parfois brings a fusion of international style and Indian fashionistas. Parfois, a well-known brand originating from Portugal and established in 1994 by Manuela Medeiros, is making its grand entrance into the Indian market through Myntra’s diverse platform. Their collection includes an array of over 250 chic options spanning bags, shoes, jewellery, and more.
This exclusive launch through Myntra is introducing Parfois’ iconic handbags, totes, and slings, renowned for their exquisite craftsmanship and contemporary designs, all priced reasonably at around Rs 2,000 on average. Targeting the tastes of the younger generations, particularly GenZ and millennials, Parfois aims to captivate the Indian audience by tapping into Myntra’s wide-ranging customer base.
The strategic partnership between Myntra and Parfois isn’t just about showcasing products. It’s a platform leveraging venture, utilizing Myntra’s vast online presence and social media channels to amplify Parfois’ visibility across the country. Additionally, they’re rolling out enticing launch discounts, offering a flat 20 percent price reduction on selected items, making the collection even more appealing to Indian shoppers.
Jayanti Ganguly, VP – Business at Myntra, expressed excitement about introducing Parfois’ sophisticated range to the Indian market, acknowledging the burgeoning demand for trendy accessories among customers. Meanwhile, Susana Sánchez, CEO of Parfois, shared their anticipation for entering the Indian market, recognizing it as a pivotal moment in their global expansion journey.
The collaboration between Myntra and Parfois isn’t just a product launch; it’s a fusion of international style and local tastes, presenting Indian customers with a diverse range of high-quality accessories that mirror evolving fashion trends worldwide. This alliance promises an exciting experience for fashion-conscious individuals in India, providing access to Parfois’ elegant and chic designs that perfectly reflect modern-day style.
