FESPA is launching the SmartHub at Personalisation Experience 2025, scheduled for 6–9 May 2025 at Messe Berlin, Germany. This new feature is designed to help attendees deepen their understanding of personalisation and intelligent end-to-end production technologies.
The SmartHub includes:
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A Smart Factory Trail, guiding visitors through exhibitor booths offering cutting-edge personalisation tools and smart manufacturing tech via QR codes and the FESPA app.
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A free SmartHub Conference, held over the first three days, featuring expert-led sessions on topics such as digital production, AI-driven customisation, sustainability, and more.
Key Conference Highlights:
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Frank Piller discusses the role of AI in mass customisation and how businesses can use generative technologies to deliver tailored products.
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A case study on RSPCA’s data-driven marketing by Charlie Stewart, Tom Ridges, and Ben Briggs, showcasing how behavioural insights improved campaign outcomes by 80%.
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Kerry Sanders (EFI) explains how digital printing transforms corrugated packaging through variable data printing and personalised solutions.
Featured Panel Sessions:
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Print-on-Demand in B2B, with leaders from Taylor OnDemand, HelloPrint, and Prodigi Group discussing scaling personalisation in Europe vs. the US.
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Textile Automation insights from analysts at Keypoint Intelligence, focusing on efficiency and profitability.
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Debbie McKeegan hosts a panel titled “When Less Makes More”, showcasing sustainable, high-margin production through smart manufacturing.
Duncan MacOwan, FESPA’s Head of Marketing and Events, shared that the expanded, no-cost SmartHub Conference ensures broader access to forward-thinking insights and real-world use cases in personalisation.
Visitors also get access to FESPA Global Print Expo and European Sign Expo, showcasing the latest in printing and signage innovations.
Register at: www.personalisationexperience.com using code PEXM507. Entry is free for FESPA association members and €80 for non-members.
