-By Ankita Dutta.
Snitch, an online menswear brand, is set to expand its business by opening its first offline store in Bengaluru’s Jayanagar on July 4th. The store, which will cover an area of 2,500 square feet, will mark a significant milestone for the brand, which has been operating solely online for the past three years.
In a post on LinkedIn, Siddharth Dungarwal, the founder of Snitch, expressed his excitement ahead of the brand’s foray into brick-and-mortar retail. He stated that with 80% of the brand’s revenue derived from online sales, it was the ideal time to expand the brand’s reach and connect more closely with its customers.
When Snitch first launched in 2018, it operated exclusively in the business-to-business sector. However, it subsequently pivoted to focus on direct-to-consumer trade and has since positioned itself as a leading player in India’s online fashion industry.
Snitch prides itself on offering youthful sporty and casual wear, as well as a small selection of womenswear and gender neutral designs. Its new brick-and-mortar outlet in Bengaluru is designed to offer a seamless online-to-offline experience for customers and will provide full access to the brand’s collection of casual wear.
According to India Retailing report, the store opening coincides with Snitch’s third-year anniversary in the business-to-consumer segment. The brand plans to open several other outlets in South India, including Chennai and Hyderabad, later this year.
Snitch’s expansion into brick-and-mortar retail is part of a broader strategy to capitalise on the growing popularity of its brand and leverage its existing online presence. The company has plans to open between six and eight stores in the financial year ahead, indicating a clear focus on expanding its retail footprint in the Indian market.
Overall, Snitch’s move to enter traditional retail space is a bold move in an ever-changing retail landscape, especially as online sales continue to dominate the market. The brand’s decision to leverage its existing online success and focus on providing an integrated customer experience across all channels reflects a clear understanding of what it takes to compete in today’s fashion industry. As such, the forthcoming opening of its physical store is an exciting development that will no doubt amplify its reach and contribute to new growth opportunities.
