SNA GZ Boosts Textile Production with Kornit
Kornit Digital has announced that French music merchandising specialist SNA GZ has expanded its textile production capabilities with the installation of Kornit Atlas MAX PLUS technology.
The investment comes as demand for music merchandise, ecommerce fulfilment and print-on-demand production continues to grow across France and Europe.
As a result, SNA GZ has increased its textile production capacity by 150%, or 2.5 times. The expansion will help the company manage growing demand and support its wider business growth.
From Vinyl to Merchandise and Ecommerce
SNA GZ operates in France and forms part of GZ Media, the Czech-based company known as a major manufacturer of vinyl records.
Over time, SNA GZ has expanded beyond physical music products. Today, the company combines merchandise production, on-demand textile printing, ecommerce logistics and fulfilment under one roof.
It supports record labels, artists, brands and entertainment companies with physical and ecommerce sales operations. Therefore, the business can manage several stages of the product journey through an integrated model.
Digital Printing Supports On-Demand Growth
Ecommerce continues to change how artists, record labels and brands sell merchandise. For example, preorder campaigns, lean inventory models and on-demand production can help businesses respond more closely to customer demand.
SNA GZ has therefore adopted a more flexible production model. Digital textile printing allows the company to respond quickly, simplify logistics and reduce excess inventory.
“We chose digital printing from the outset because it required less setup, eliminated minimum order quantities, and perfectly matched the evolving ecommerce and preorder models our customers were increasingly adopting,” said Clément Baumelou, Managing Director at SNA GZ.
“With Kornit, we’re taking the next step. Beyond expanding our production capacity, this investment enables us to support the market’s shift toward more agile, responsive, and on-demand business models. It fully aligns with our ambition to provide an integrated solution that combines manufacturing, merchandising, and ecommerce fulfillment.”
Why SNA GZ Chose Kornit
One key factor in the investment was Kornit’s integrated pretreatment process. The system simplifies production workflows and helps reduce operational complexity.
SNA GZ also highlighted Kornit’s All-Inclusive Click (AIC) commercial model. This approach allows the company to scale production without significant upfront capital investments. It also provides greater predictability in production costs.
In addition, Kornit’s colour capabilities played an important role. The Atlas MAX PLUS platform can help SNA GZ move selected production from traditional screen printing to digital processes.
The system supports a wider colour gamut through CMYK plus Red and Green ink capabilities. Therefore, the company can explore more digital production opportunities while maintaining colour variety.
Preparing for Future Textile Applications
Future production needs also influenced the investment. SNA GZ expects to upgrade to Kornit Atlas MATRIX technology in the future.
The upgrade could expand production into polyester applications. These include music merchandise, jerseys and other textile market opportunities.
“SNA GZ demonstrates how modern merchandise producers are combining digital production, fulfillment, and ecommerce logistics to create highly agile customer-focused manufacturing environments,” said Guy Yaniv, President Kornit Digital Europe.
“Their innovative approach reflects the growing convergence of entertainment commerce, print-on-demand production, and digital textile manufacturing.”
Overall, the investment strengthens SNA GZ’s on-demand production model. It also supports the company’s goal of combining manufacturing, merchandise and ecommerce fulfilment as demand for flexible production continues to grow.
For more information, visit SNA GZ.
