The second-most-followed Indian on Instagram, Shraddha Kapoor, has joined forces with Ofis Square, India’s top provider of managed workspace and coworking solutions, to become the first-ever celebrity brand ambassador in the coworking arena.
Using the apt slogan, “Future Works Here,” Ofis Square defies convention by appointing a Bollywood star as its brand ambassador in the context of flexible workspaces. This might be the beginning of a revolution to rethink the marketing and perception of flexible workspaces in India.
Speaking at the event, Mrs. Saroj Mittal, the promoter of Ofis Square, conveyed her excitement for the collaboration by stating, “We are so happy to have Shraddha Kapoor join the Ofis Square community! Her path as a successful actress and well-known figure reflects the innovative energy that characterizes Ofis Square.
Through this collaboration, we hope to dispel myths and popularize coworking, despite the fact that celebrities have historically supported the commercial and glamourous sectors. With her help, we hope to expand our market reach and encourage Indian startups and entrepreneurs while establishing our brand as a leader in this rapidly changing workspace sector,” says Saroj Ji, a humanitarian and philanthropist.
Shraddha Kapoor expressed her excitement about the collaboration, saying, “I am ecstatic and honored to represent Ofis Square, one of India’s liveliest workplaces. Seeing how Ofis Square stands out as a location where entrepreneurs and creators can genuinely flourish with access to areas intended to uplift and empower is encouraging to me as an artist. “I hope I can bring my energy and passion to this brand,” she continued. Our joint goal is to establish a new standard for India’s aspirational business sector.
The top supplier of flexible workspaces claims to be revolutionizing coworking as a concept. The relocation highlights Ofis Square’s ambitious aim to reimagine the future of work and, maybe for the first time, represents a paradigm change in the flexible workspace industry. With plans to open an astonishing 10 million square feet of workspace around India in the coming years, Ofis Square is also expected to grow rapidly in response to this association.
It would be interesting to watch how Ofis Square, with Shraddha Kapoor as the brand’s new face, pushes the boundaries of the coworking space in an expanding Indian economy. Indeed, this partnership will infuse the market with new vitality.
