March 19, 2024, India: Nykaa, India’s leading beauty and lifestyle retailer is thrilled to announce the
exclusive launch of Florence by Mills, the revolutionary beauty brand catering to Gen Z. With a focus on
clean, affordable, and inclusive beauty essentials, Florence by Mills is on a mission to empower its
generation to embrace their unique beauty standards.
In a world where beauty ideals are constantly evolving, Florence by mills stands out as a beacon of
authenticity and inclusivity. Developed by actress and activist Millie Bobby Brown, the brand
understands the needs and desires of Gen Z consumers, offering products tailored to their ever-
changing skin.
Get ready to embrace a fresh take on skincare and makeup with Florence by mills. Dive into cuteness
overload with Swimming Under the Eyes Brightening Gel Patches because who wouldn’t want adorable
whale patches swimming under their eyes? After a long week, treat yourself to a reset with Mind
Glowing Peel-Off Mask for skin that’s as happy as can be. And for lips as smooth as silk, don’t miss Oh
Whale! Tinted Lip Balm. From glowing skin to rosy lips, Florence by Mills has got you covered with a
range that’s as fun as it is effective!
Florence by Mills offers clean and affordable beauty essentials tailored for changing skin, Florence is on a mission to inspire its generation to define beauty on their terms. Encouraging experimentation and self-expression, Florence by Mills takes a fun and inclusive approach to beauty that lets your natural beauty shine through. With a commitment to clean ingredients, cruelty-free practices, and sustainability, Florence ensures that every product is not only good for you but also for the planet.
Talking about this partnership Anchit Nayar, Executive Director and CEO, of Nykaa Beauty said,
“We are thrilled to exclusively launch Florence by Mills on Nykaa, bringing Millie Bobby Brown’s vision of clean and affordable beauty to our customers. As India’s leading beauty destination, Nykaa is committed to offering the latest and most innovative brands to our discerning consumers, and Florence by Mills perfectly aligns with our mission. We believe that this collaboration will resonate strongly with our Gen Z audience, empowering them to embrace their individuality and redefine beauty standards”.
Millie herself, the brains behind Florence, explains, “I wanted to create something for me and my
generation, a brand that reflects us and our self-expression while being good for you, simple to use, and suitable for changing transitional skin.” At just 20 years old, Millie has already made her mark as a
pioneer of change and an inspiring voice of Gen Z. With Florence by mills, everyone can discover and build their beauty philosophy with clean, accessible, and easy-to-use beauty essentials.”
Florence by Mills is exclusively available on Nykaa’s platforms, ensuring that consumers can access their
beauty essentials with ease. Shop now on the Nykaa app, website, and across Nykaa’s retail stores.
