Instead of a traditional birthday bash, Nykaa went full throttle with meme energy by inviting internet legends Parveen, Darshan, and Rakesh to headline their campaign. Known for their viral antics, the trio has ditched meme posts for mic drops—literally. They’ve formed the most chaotic acapella band in history, delivering “birthday beats” that are hilarious, unpredictable, and gloriously offbeat.
From Parveen’s unpredictable dance moves, Darshan’s uniquely melodious songs, to Rakesh’s no-filter beta advice, it’s the internet’s most chaotic crossover.
The campaign video is peak pop culture mayhem—exactly the kind of celebration Nykaa deserves after 13 fabulous years of redefining Indian beauty and glam.
But wait—there’s more than just digital chaos:
-
Up to 50% off on beauty favourites
-
Free gifts with every order
-
GameZone with daily giveaways & hidden surprises
-
Flash sales, new drops & exclusive deals every single day
Because when you’re Nykaa, glam just hits differently.
Catch all the madness and offers at nykaa.com or your nearest store.
