NYKAA STRENGTHENS IT’S EXECUTIVE TEAM WITH RAJESH UPPALAPATI’S AS CTO

FSN E-Commerce Ventures Ltd (NYKAA) today announces the
appointment of Rajesh Uppalapati as their new Chief Technology Officer (CTO) to strengthen
Nykaa’s position as a best-in-class consumer technology platform. Over a decade, Nykaa has
carved a niche for itself by creating a seamless, omnichannel experience backed by latest and
robust technological capabilities and this new, strategic appointment in its executive team
reflects the company’s focus on tech for the future.

An accomplished technology leader with over two decades of experience building world-class
products, platforms and services for large-scale organizations as well as start-ups; Rajesh joins
Nykaa after a successful stint at Intuit, as Vice President of Product Engineering. In his past
roles, Rajesh has expertly led large teams, defined the organization’s technological priorities and
designed winning strategies to achieve these goals.

Rajesh has spent nearly 20 years at Amazon in various roles and geographies, elevating key
consumer-centric experiences. He drove Amazon’s efforts to make their platforms fast and light
to engage an ever-growing e-commerce consumer base in India, delivering both online and
offline integration of services. One of his successes has been building the Amazon Rewards
platform with an uncompromising focus on information security which has enabled trusted
engagement with several payment partners and merchants on the platform.
As Nykaa continues to push the boundaries of meaningful and secure technology-led consumer
engagement, Rajesh’s expertise in this area is poised to support the company’s vision to
innovate at scale.

“Rajesh is entering Nykaa with decades of experience in delivering world class products and
platforms. This comes at an exciting time in our business where we are extending our offerings
across multiple business verticals and platforms. We continue to prioritize elevating consumer
experience, product discovery and hyper-personalization. I look forward to the role Rajesh will play
in accelerating our tech enabled innovations and furthering our growth momentum powered by
disruptive technology,” said Falguni Nayar, Founder and CEO, Nykaa.

Commenting on his appointment, Rajesh Uppalapati said, “I am thrilled to join Nykaa to help
accelerate the company’s effort towards building platforms offering superior security,
accessibility and personalisation that engage with their millions-strong consumer base for the
long-term. I look forward to leveraging my knowledge of making platforms and products more
efficient and embracing the most relevant external technology trends to create a more immersive
shopping experience for Nykaa’s shoppers.”