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Fashion for the people, by the people; Latin Quarters unveils new store in Rajouri, inaugurates with its craftsmen on the forefront

Published: August 18, 2023
Author: Fashion Value Chain
  • With this launch, Latin Quarters now has 21 exclusive brand outlets across India 
  • Located in the fashion hub, the store unveiled the new Fall’23 collection

This month, Latin Quarters, a marquee women’s western wear brand, unveiled its new exclusive store in the capital city at Rajouri Garden. The new store is in line with the brand’s commitment to expand its retail footprint in India. Open in Rajouri Garden Main Market, a premier shopping destination for shoppers in the city allows them to experience Latin Quarters’ latest fall collection, ‘First of Fall’ as we proceed towards the seasonal shift. With this expansion, Latin Quarters now has 21 exclusive brand retail outlets (EBOs) in India along with over 350+ sales points, across all major cities.

Unlike most store openings, the inaugural ceremony of the new store was fore fronted by Latin Quarters’ own craftspeople – people who are responsible for bringing the designs to life for millions of modern women in India. This outlet is spread across 2 floors each of 700 sq. ft., designed with an eye to enhance the store’s aesthetic appeal for the public. Latin Quarters takes pride in incorporating the latest interior design styles and lighting fixtures, along with a colour palette that compliments the store, aiming to provide a welcoming experience for shoppers. The brand also hosted a special giveaway for shoppers in a fun, ‘swap-a-top’ game, wherein for each old top swapped a new top was given.

On the new store launch, Rahul Bhalla, CEO & Co-Founder said, “the new store fills us all at Latin Quarters with excitement to bring a whole new shopping experience for our customers and present our latest collection for the season. In the west zone, Rajouri Garden is infamous for its shopping streets and fashion culture, a true amalgamation of modernity and globalisation and we are honoured to continue our growth in the national capital. This store will offer a wide variety of styles and silhouettes for the modern fashion needs of women in India, as we step into a new season. Alongside apparel, the store also offers a host of accessories to style with each piece. With this store and the new collection, we hope to encourage women to hone their personal styles and make fashion accessible as well as inclusive. With this launch, we will continue to bring the best and trendiest fashion to every city in India.”

Shoppers in Rajouri and across New Delhi can shop and experience the new Pre-Fall 2023 Collection, consisting of a rich symphony of deeper hues and the perfect start to bring in the seasonal shift from summer to autumn. The new collection is inspired by nature’s truest elements and caters to different clothing needs spread across four 4 capsules – Nature Reverb, Modern Utopia, Claire De Lune, Esoteric Nights.The new line comprises formalwear, western festive wear, long silhouettes as well as winter essentials such as jackets, dresses amongst others at a starting price of INR. 1,500 with select statement pieces ranging from INR. 5,000 onwards. #FirstofFall will also be available for purchase at other LFS such as Shoppers Stop, Lifestyle, and Pantaloons, pan India. 

Latin Quarters is committed to its focus to expand its presence not only to Tier 1 cities but also to regions with high penetration of fashion consumption. The brand believes that fashion trends are not limited to geography and are admired by every Indian woman. The brand prides itself in curating collections that elevate the style quotient of women whilst empowering them to be their real selves, across age groups, keeping in mind international silhouettes and designs.

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