SKINN by Titan, India’s leading fragrance brand takes the audiences on an enchanting olfactory expedition in their latest campaign with the elegant diva Mira Kapoor and Ilias Erminidis, one of the top French Master Perfumers. #NotesFromAPerfumer, an integrated multi-film campaign encapsulates all things fragrances and becomes a window to the world of perfumery for all.
Perfumes are an embodiment of sophistication, and the campaign elegantly captures its essence. The multi–film campaign breaks down many important concepts surrounding fragrances such as picking a signature fragrance, layering a fragrance, understanding ingredients, tips on making perfumes last longer, etc. The duo also takes a whiff to revisit some of the fondest memories evoked by different fragrances.
The brand through these unique conceptual digital videos celebrates fragrances. The video campaign also gives a glimpse into the making of fine fragrances and showcases how an idea turns into a beautiful fragrance. Ilias also talks in-depth about the beauty of the ingredients used in fragrances, and how to appreciate the little nuances that make every scent beautiful, and what inspired him to create SKINN Noura.
Video Link: https://www.youtube.com/watch?v=zyOdppVsPRY&t=75s
Commenting on the latest campaign #NotesFromAPerfume, Ms. Kanwalpreet Walia, Marketing Head, Fragrances and Accessories Division, Titan, “Fragrance is like literature! It’s a nuanced product, both to create and use. #NotesFromAPerfumer series is an attempt to demystify the world of fragrances for the audience and leave them mesmerized with its creation. We are thrilled to have Principal Perfumer Ilias Ermenidis in conversation with Mira Kapoor to unravel the secrets of the alchemy behind fragrances in a way that all can consume and truly appreciate the art of creating perfumes”.
Skinn by Titan, in this captivating experience takes viewers on a mesmerizing journey, igniting the senses and redefining the allure of smell by Principal Perfumer Ilias Ermenidis. Brace yourself to be transported into a world where elegance meets emotion, where fragrance is more than a scent—it’s a story waiting to be told.
