Published: August 23, 2022
Author: Fashion Value Chain

Some key offerings include a customized lipstick bar, K Room, a Full-service salon and spa, Premium fragrances, Clean Beauty Products

Enrich, the one stop beauty destination launched their latest concept at Phoenix Marketcity Kurla in Mumbai. The store features a sleek and visual design that focuses on the classic look and feel to deepen the investment in client centric experiences, beauty services, and beauty category layout to help customers experience & buy the best in class beauty brands.

Commenting on the launch, Vivek Bali, CEO of Enrich says, “Our focus continues to be on anticipating the beauty needs and desires of our diverse clients across India. As we look at ways to continue to be more accessible through our unique one stop brick & mortar store for beauty services and beauty retail and to top it with our omni experience, it continues to be a huge opportunity for us to deepen emotional connections with our customers through our experiential store environment, our best-in-class services in haircare, skincare, makeup and fragrances and incredible engagements with our Beauty team who are able to provide best services & products, advise and inspire clients on their beauty journey at Enrich.

As part of Enrich’s strategy, the store mix will seamlessly feature beauty categories like Haircare, Skincare, Fragrances, and Makeup more prominently at the front of the store, an elaborate section for hair & skin beauty services, our best-in-class beauty services, and incredible engagements with our Beauty Advisors, beauty therapists that are able to provide best service and inspire clients on their beauty journey with self-discovery experience that Enrich is loved for with an easy checkout section. 

The Enrich retail concept presents its clients with the most unique Brand assortment, store design, and beauty services which allow clients to shop a myriad of brands and encourage them to try, test,and experience everything from Lipsticks to Skincare, Haircare to Fragrances, Bath & Body to Men’s grooming. Sleek, colourful & easy to navigate fixtures at the front of the store that enables you to discover a new product or brand favourite with ease.

Here’s what you can expect to discover at this store:

The largest selection of premium and prestige beauty options from more than 50 carefully curated brands and 5000 products ranging from cosmetics, skincare, hair care, and fragrances. Prestige fragrance brands like Versace, Armani, YSL, Ferragamo, Paco Rabanne, Carolina Herrera, and many others. Experience the innovative Lip Bar at Enrich where you can get a personalized lipstick made in a matte or gloss finish in the shade of your choice and also select the fragrance for your lipstick all in 30 minutes. Our promise is “The shade you want is the shade you get.’’

• Conscious & sustainable beauty skincare brand Born Ethical is the most accessible and affordable service and product. 

• Specialized skincare products and services from Thalgo & Remy Laure, Dermalogica. 

• Haircare products & services from Kerastase, Olaplex, Dyson & L’oreal for a lovely haircare experience. 

The store also features an exclusive K-room that offers Kerastase rituals and hair services for your indulgence.

Vivek Bali further said that “Everything we do at Enrich is in keeping with our client’s evolving needs in mind and to celebrate the grand opening we are providing our customers with selective complimentary services,” These locations are meant to complement our existing fleet of stores and give clients a more personalized and customized experience.”

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