As consumer concerns and international restrictions fuel the need for environmentally friendly products, forward-thinking companies are increasingly using natural materials as a sustainable substitute.
This panel will highlight how, in addition to enhancing performance, more recent biomass-based textiles are balancing out more traditional materials like wool and down to suit changing customer needs for environmentally responsible products.
Hosted by textile industry communications agency Formidable Media and scheduled for Tuesday, July 16 at 4:00pm, this panel will provide an inside look at how natural materials can be leveraged to grow brand responsibility while elevating textile performance.
According to Scott Kaier, President of Formidable Media, “brands have looked for ways to reduce their environmental footprint while maintaining performance for years.” Sustainability has always come at the expense of effectiveness. This panel will showcase many of the advancements made by natural materials, which I believe make a compelling case for their continued evolution ahead of synthetic materials.
Leaders in sustainability and textile innovation will share their perspectives throughout the conversation, which will examine the advantages and disadvantages of incorporating natural materials into supply chains. Participants may anticipate a thorough examination of the most recent developments and industry best practices that are influencing ethical sourcing and production in the textile industry.
Hand-picked from across the outdoor, fashion, and lifestyle markets, panelists include:
- Matthew Betcher, Creative Director, ALLIED Feather + Down
- Monica Ebert, Business Development and Sustainability, Manager, Woolmark
- Sharon Perez, Senior Business Development Manager, Lenzing Group
- Chad Kelly, President, eVent Fabrics
