myTrident, the flagship home décor brand from Trident Group, has launched its festive campaign with a striking 3D out-of-home (OOH) activation featuring Kareena Kapoor Khan. The campaign spans 15 major Indian cities, including Delhi, Mumbai, Bengaluru, Amritsar, Ludhiana, and Bhopal, with visually captivating billboards placed at high-traffic urban junctions.
The innovative displays highlight myTrident’s premium collections, showcasing the brand’s strength in design, creativity, and innovation. Aimed at building strong consumer connect, the campaign blends immersive storytelling with bold product presentations, reinforcing myTrident’s image as a leader in stylish, high-quality home décor.
Rajneesh Bhatia, CEO, myTrident, said: “Festive seasons in India are not only moments of celebration but also occasions of significant consumer decision-making around home and lifestyle upgrades. Our 3D OOH campaign with Kareena Kapoor Khan is a strategic investment in brand visibility, by placing myTrident at the heart of high-footfall urban touchpoints, we are strengthening both top-of-mind recall and long-term brand equity, while inspiring consumers to reimagine their homes with elegance and comfort.”
This OOH initiative forms part of myTrident’s 360-degree festive marketing strategy, which also includes print, television, and digital campaigns, designed to drive engagement and boost brand recall during India’s peak festive shopping season.
