35 Million Visitors and Rapid Expansion Across India
Myntra’s M-Now has completed one year, strengthening the platform’s promise of delivering trend-forward fashion, beauty, and lifestyle products with exceptional speed and convenience. The service has grown rapidly across Bengaluru, Mumbai, Delhi NCR, Hyderabad, Kolkata, and Pune, catering to shoppers who want fashion and beauty instantly.
Today, M-Now contributes 10 percent of orders across the locations where it is currently live.
Key Performance Highlights from the First Year
M-Now recorded impressive milestones during its first year of operation:
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Over 35 million unique visitors
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20 percent customer penetration in active service locations
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Expanded network of 80 dark stores, with more cities planned
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Service coverage across 940+ pincodes
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1000+ premium domestic and international brands
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Deliveries from 6:05 am to 11:45 pm
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Fastest delivery achieved: 10 minutes in Bengaluru
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Highest-value product delivered: INR 55,000 Dyson Hair Dryer
Leadership Perspective
Speaking on the milestone, Nandita Sinha, Chief Executive Officer, Myntra, said:
“M-Now has played a pivotal role in elevating shopping experiences for digital-first customers who value both convenience and speed. It has quickly become a strong growth engine for Myntra, attracting new shoppers and fueling rising demand. As we refine M-Now with tech-led personalization, we aim to meet evolving trend-first lifestyle needs while solving last-minute fashion requirements.”
Expansive Selection and Growing Category Demand
M-Now now offers over 1 lakh SKUs across fashion, beauty, lifestyle, footwear, accessories, and gifting. Popular purchase categories include:
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Women’s western and Indian wear
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Occasion wear and men’s casual wear
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Beauty, skincare, perfumes, and premium beauty
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Sports footwear, handbags, watches, and jewellery
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Festive and seasonal gifting
Brands Driving High Engagement
M-Now has seen strong traction for leading labels such as:
MANGO, Tommy Hilfiger, Levi’s, USPA, Jack & Jones, adidas, Puma, ASICS, Skechers, Michael Kors, GUESS, Fossil, Casio, CeraVe, Maybelline, M.A.C, Huda Beauty, BIBA, Rare Rabbit, Snitch, The Souled Store, Libas, Taavi, Indo Era, Manyavar, and many others.
Looking Ahead
With rising demand for instant shopping gratification, M-Now plans to expand to additional cities while boosting personalization, selection depth, and delivery precision. The service aims to deliver a faster, seamless, and trend-led experience to millions of customers nationwide.
