Beauty | Brand Collaboration | BRAND COLLECTION | Fashion Updates

MyGlamm Teams Up with Karan Johar for ‘Pout’ Lipstick Line Debut

Published: January 10, 2024
Author: Fashion Value Chain

MyGlamm, a popular cosmetics brand, has joined hands with filmmaker and television personality Karan Johar to unveil their latest creation – the ‘Pout’ lipstick collection. This exclusive line of 10 lipsticks marks Karan Johar’s entry into the beauty world and is timed perfectly for the winter festive season. Their collaboration introduces not just lipsticks, but also a campaign titled ‘When in Doubt Pout’, a movement aiming to popularize the phrase and encourage self-assurance during uncertain moments, as reported by Elle India.

The ‘Pout’ lipsticks aren’t just about shades; they promise to enhance lip volume and provide essential hydration while offering a splash of festive color. Among the 10 shades featured are names like ‘Power Pout’, ‘True Pout’, ‘Poutitude’, ‘Pout it Out’, and ‘Wine N’Pout’, each priced at Rs 799. Crafted with a highly pigmented formula containing ginger oil and macadamia seed oil for lip hydration, these lipsticks are designed to be lightweight and long-wearing. Packaged in bullet-shaped cases, they offer a luxurious feel at an affordable price point.

Adding to the festive spirit, the lipsticks boast metallic gold packaging, further elevating their winter appeal. Available for purchase on MyGlamm’s shopping app and website, as well as on the e-commerce platform of multi-brand beauty retailer Nykaa and in physical department stores of Shoppers Stop, this collection aims to bring confidence and vibrancy to lips this festive season.

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