Max Factor has teamed with Shoppers Stop to expand its physical retail presence in India.
Max Factor’s agreement will increase its presence in India to 70 Shoppers Stop locations by the end of the year.
The collaboration will include exclusive Max Factor items, such as new releases and limited edition collections.
Biju Kassim, CEO beauty at Shoppers Stop, said in a statement, “We are thrilled to partner with House of Beauty to bring Max Factor to the Indian market, marking a significant step in Shoppers Stop’s journey towards premiumization.” We believe that this collaboration will not only improve the beauty retail landscape in India but also develop a loyal community of beauty enthusiasts, resulting in long-term growth and success.”
Sanjali Giri, chief business officer at House of Beauty, stated, “We are thrilled to collaborate with Shopper’s Stop to launch Max Factor’s offline presence in India. We are certain that this relationship will give the brand a dynamic and appealing presence in the market.”
Coty, the cosmetics giant, introduced Max Factor to the Indian market earlier this year in collaboration with beauty retailer House of Cosmetics and global brand ambassador Priyanka Chopra Jonas.
