Miss Jo Expands Retail Presence with First Gurugram Store
Contemporary silver jewellery brand Miss Jo has expanded its offline retail network with the opening of its first Gurugram boutique at DLF Summit Plaza on Golf Course Road.
The store began operations in August, followed by its official launch in September. With the new location, Miss Jo now operates 10 stores across six cities in India.
The Gurugram launch marks another step in the brand’s expansion across the National Capital Region. Located in one of the city’s key residential, corporate and lifestyle catchments, the new boutique is positioned to engage young professionals, entrepreneurs and consumers seeking contemporary, design-focused jewellery.
Design-Led Retail Experience
Located within DLF Summit Plaza, the boutique reflects Miss Jo’s design-led approach through its material palette, lighting and product presentation. The open layout allows customers to explore the collections while experiencing the brand’s personalised approach to customer service.
The store features a curated selection of Miss Jo’s signature collections, including Solitaire, Kaleidoscope, Santorini, Enchanted Forest, Object D’Art and Milano.
The collections span everyday jewellery, colourful designs, travel-inspired pieces, crafted motifs, artistic forms and contemporary European influences. Each piece is crafted in silver and finished in gold or rhodium, highlighting the brand’s focus on contemporary design, craftsmanship and quality.
Dedicated Gifting Edit
The new boutique also features a dedicated gifting edit with versatile jewellery designed for personal celebrations and special occasions.
Gifting remains an important part of Miss Jo’s offering, with the collection featuring pieces intended for a range of occasions and customer preferences.
Commenting on the expansion, Sidharth Jain, Co-Founder, Business & Finance Director, said, “Gurugram’s design-conscious and globally exposed consumer profile presents a strong fit for Miss Jo. With our first store in the city at the much-anticipated DLF Summit Plaza, we are bringing our jewellery to a market that values design, quality and craftsmanship. Each piece is created using the finest materials and high-grade craftsmanship, bridging a gap within India’s contemporary jewellery landscape. We look forward to seeing how this new location opens doors to a wider community of discerning customers and creates new opportunities for Miss Jo in the region.”
The Gurugram boutique is part of Miss Jo’s wider strategy to strengthen its offline presence through immersive retail destinations where customers can experience its jewellery collections.
Store Address: Store No. 14, First Floor, Summit Plaza, Golf Course Road, Gurugram.
