Maybelline New York has partnered with Spotify India to introduce “MAYBE IT’S MY STAGE”, a new cultural platform that brings together makeup, music, and self-expression through immersive consumer experiences.
The collaboration marks the first partnership of its kind in India between the beauty brand and the music streaming platform, creating a space where creativity, individuality, and confidence take centre stage.
The launch was celebrated through an exclusive live event headlined by acclaimed singer-songwriter Nikhita Gandhi, whose artistic journey and commitment to authenticity aligned with the campaign’s message of self-expression and personal identity.
Designed at the intersection of beauty and music, the event brought together creators, media, makeup enthusiasts, and music lovers to celebrate culture and community. Recognising music as a powerful force that connects diverse audiences across India, the initiative aims to create experiences that extend beyond traditional beauty engagement.
During the event, attendees experienced some of Maybelline New York’s flagship products, including the Super Stay Lumi Matte Foundation, Super Stay Matte Ink Liquid Lipstick, and Sky High Mascara, showcasing performance-focused beauty solutions designed for everyday wear and dynamic lifestyles.
At its core, MAYBE IT’S MY STAGE is built around the belief that everyone deserves a platform to express themselves. By combining beauty, music, and community, the initiative reflects Maybelline New York’s continued focus on fostering confidence, creativity, and authentic self-expression.
