Industry Updates

Marimbula Introduces their Exquisite Florals Range in 3 Flavours

Published: July 12, 2023
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Marimbula, a brand under Food Service India Pvt. Ltd., presents a wide array of product categories that cater to diverse culinary needs. From Bars Essentials to syrups, Crushes & toppings Marimbula offers a comprehensive range of 70+ flavours options. Marimbula takes pride in providing a wide variety of ethnic flavours. In line with the evolving market trends, Marimbula has recently ventured into the realm of floral flavors with their exquisiteFlorals Range. This range features three captivating flavors:Elderflower, Hibiscus, and Lavender. Drawing inspiration from the markets growing interest, Marimbula embarked on a journey to explore the distinctive floral characteristics of lavender, elderflower, and hibiscus.

Marimbula Florals Range – Lavendar

The demand for floral flavors is currently on the rise, particularly when combined with spirits such as gin, vodka, and rum, which have been gaining popularity. Recognizing this trend, Marimbula has broadened its selection of floral flavors, aiming to provide guests with a unique and delightful experience. The newest range of these versatile products find their use in various applications, including ice tea, lemonades, mojitos, flavored martinis, and margaritas. By incorporating Marimbulas floral infusions, one can elevate ordinary beverages into extraordinary and visually appealing creations.

Marimbulas Florals Range distinguishes itself through its unwavering dedication to providing refreshing floral flavors that not only visually enhance beverages but also tantalize the palate with their delectable taste. With an average price ofINR 850 per bottle, Marimbula Florals ensures accessibility for those seeking to elevate their beverage experience. The Marimbula Florals Range is available throughout the year across India, enabling consumers to enjoy these delightful floral infusions in every caf & bar.

With a robust distribution to over 30k HORECA customers in India and a wide distribution base of 300+ partners, Marimbula is a trusted beverage partner for every mixologist & business owner.

Commenting on the range, Mr. Harshad Jain, Brand Head, Marimbula said, “Historically, usage of florals in creating unique & exquisite recipes has been high in the beverage industry. However mixologists and bartenders have struggled to maintain the consistency using the natural ingredients. With Marimbula florals, our customers are able execute their dream concoction with right balance & desired floral profile. We are very excited to see how the industry professionals use this versatile range to create extraordinary beverages”

About Marimbula

Launched in 2014, Marimbula Gourmet beverage boasts a diverse range of gourmet syrups, toppings, sauces and frappe pre-mixes exclusively created to cater to the needs of the consumer, thus enabling them to experience both exotic Indian and International flavours. The moniker has been derived from a plucked box musical instrument from the Caribbean called the Marimbula, which consists of a wooden box with a sound hole cut in its centre. Across this hole, a number of metal strips are attached at one end to the resonating box. These metal strips are tuned to different pitches, and are plucked to produce a baseline for the music. Marimbula Gourmet beverage too has that base for all drinks, and can create innovative, diverse and authentic concoctions.

About Food Services India Pvt. Ltd. (FSIPL)

Food Services India Pvt. Ltd. (FSIPL) was established as a corporate brand in 2015. The company sees itself as a complete solutions provider, India’s largest in the F&B space. FSIPL offers over 350+ products across cuisines and meal courses, embracing marinades and coatings, taste enhancers, Indian gravies, spices, sauces, soups, pre-mixes (including bakery and confectionary pre-mixes), and herbs, dips and sprinklers. Its brands Sunbay, Marimbula and Chef’s Art are pioneers in the space, and are supported by the best-in-class manufacturing and products.

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