Mango, a prominent European fashion group, is celebrating the fifteenth anniversary of Mango Man, its successful global menswear brand, known for its impressive growth in turnover, retail presence, and international expansion in recent years. Mango Man is set to achieve a remarkable turnover of over 325 million euros this year, nearly doubling its 2020 figure of 169 million euros.
One of the key factors driving Mango Man’s retail success is its omni-channel approach, with around 70% of its turnover originating from physical stores in 2022, while the remainder comes from online sales. With flagship stores in major cities such as Barcelona, Madrid, London, Paris, Milan, and New York, Mango Man is committed to expanding its physical retail presence, with an expected 30 percent increase in the number of stores compared to 2020. The brand values physical stores as crucial points of customer interaction and offers personalized services, including in-situ customization in 16 stores worldwide.
Mango Man’s global reach has expanded significantly in recent years, entering new markets like India, Malaysia, Mexico, and Slovakia in 2023. Looking ahead to 2024, the brand plans to open new stores in markets such as Georgia and Puerto Rico while enhancing its presence in key markets like France, Spain, the United States, and the United Kingdom.
Founded in 2008 to inspire contemporary and urban men’s fashion, Mango Man played a pivotal role in diversifying Mango’s product range. In 2014, the division transitioned from H.E. by Mango to the current Mango Man, unifying the brand and setting the stage for Mango’s diversification strategy, including the Woman, Man, Kids, and Teen lines.
Innovation is a core element of Mango Man’s identity, with a strong emphasis on integrating technical features into everyday clothing to suit the modern man’s lifestyle, offering qualities such as windproofing, comfort, elasticity, and wrinkle resistance.
Mango Man’s Autumn/Winter 2023 Performance collection, featuring Antoine Griezmann as its ambassador, introduces innovation through 3D renders and lifelike mannequins in select stores. The brand has also collaborated with cultural and sports figures like Adrien Brody, André Saraiva, Zinedine Zidane, and Gerard Piqué.
To maintain their commitment to quality, Mango Man recently introduced the Selection collection, focusing on classic, high-quality garments, particularly in knitwear and outerwear.
Emphasizing quality and tailoring, Mango Man partnered with the renowned Italian brand, Boglioli, to create “Mango designed by Boglioli.” This collection combines Italian craftsmanship with Barcelona’s contemporary style, offering a versatile and comfortable range of garments, using Italian fabrics and European workshops. The collection is available for purchase on Mango.com and in selected stores in several countries, including Spain, Italy, France, Portugal, the United Kingdom, and the United States.
