Mango is aiming to strengthen its presence in the United States as part of its strategic vision for 2024. The latest step towards this goal is the opening of a new store in San Diego, California, dedicated to its women’s line. This 400-square-meter store in the Fashion Valley shopping district features Mango’s ‘New Med’ interior design concept, which pays homage to the brand’s Mediterranean roots. The design incorporates warm, neutral colors and natural materials like ceramics, wood, and marble to create a welcoming atmosphere.
Daniel López, Mango’s director of expansion and franchises, expressed excitement about the brand’s expansion in the U.S., following successful openings in New York, Miami, Texas, Georgia, and Los Angeles. The company aims to have 40 locations across the country by the end of 2024, with upcoming openings planned in Washington DC and Pennsylvania.
Since 2022, Mango has been focused on strengthening its presence in the U.S. market, with the goal of making it one of its top revenue-generating markets. This includes expanding its retail network and improving its online presence through its own e-commerce platform and other online marketplaces.
Mango’s presence in the U.S. dates back to 2006, and the brand has been actively expanding since 2017, with renovations to flagship stores and strategic partnerships. Founded in Barcelona in 1984, Mango operates in over 115 markets worldwide, with a network of 2,566 boutiques. In fiscal year 2022, the company saw a 20.3% increase in sales, reaching 2.688 billion euros, with online sales accounting for 36% of total business volume.
