Mamash Organics, a homegrown skincare brand focused on hormone-safe and conscious beauty, has introduced a new range of products led by the Berry Matcha Multi-mask Facepack, described as the first formulation of its kind in India.
Alongside the launch, the brand has also introduced two new products to its Ayurvedic skincare line: the Climate-Adaptive Toner Spray and the Confidence Clarifying Night Face Gel.
Founded by Shailja Kashyap, a fourth-generation Ayurvedic legacy holder, Mamash Organics combines traditional Ayurvedic knowledge with modern clean beauty formulations designed specifically for Indian climate conditions and evolving skincare needs.
Focus on Hormone-Conscious Skincare
The latest product launches reflect the brand’s increasing focus on hormone-conscious skincare, addressing growing consumer awareness about endocrine disruptors and the importance of ingredient transparency.
Mamash Organics formulates products that consider factors such as Indian climate conditions, environmental stress and hormonal skin changes, aiming to create solutions suited for everyday skincare routines.
Berry Matcha Multi-Mask Facepack
At the centre of the launch is the Berry Matcha Multi-mask Facepack, a formulation combining antioxidant-rich botanicals with Ayurvedic skincare principles.
Designed specifically for Indian skin and weather conditions, the product integrates globally recognised ingredients, internationally approved certifications and traditional wellness practices to create a new category within conscious skincare.
Climate-Adaptive Toner Spray
The Climate-Adaptive Toner Spray is formulated to help skin remain balanced across changing environmental conditions.
Created for India’s varied climate patterns, including humidity, dryness and pollution exposure, the lightweight toner aims to provide hydration while supporting the skin’s natural pH balance.
Confidence Clarifying Night Face Gel
Mamash Organics has also introduced the Confidence Clarifying Night Face Gel, designed for individuals experiencing frequent breakouts caused by hormonal fluctuations, pollution exposure or chemical reactions.
Infused with soothing botanical ingredients, the formulation focuses on supporting acne-prone skin while protecting the skin barrier and encouraging natural healing processes.
Founder’s Perspective
Commenting on the launch, Shailja Kashyap, Founder of Mamash Organics, said:
“Mamash Organics was created from a deeply personal return to the Ayurvedic wisdom I grew up with. Through Berry Matcha and our latest launches, we wanted to develop formulations that feel safe, thoughtful and aligned with modern lifestyles. Our goal is to create skincare that supports people through every phase of life while encouraging a more conscious and balanced approach to beauty and wellbeing.”
Expanding Conscious Beauty Solutions
With these additions, Mamash Organics continues to expand its presence in the Ayurvedic and clean beauty segment, blending traditional wellness principles with contemporary skincare innovations.
The new launches aim to support everyday skincare routines while encouraging a more mindful and balanced approach to beauty and personal wellbeing.
