APPAREL | brand

Madame poised for strong future growth, aims for 27% revenue jump in FY24

Published: June 1, 2023
Author: Fashion Value Chain

Madame’s Strategic Plans for Expansion Signal Bright Future and Continued Success

Hyderabad : 1st June 2023: Madame, a leading women’s fashion brand, is thrilled to announce its strong annual growth for the fiscal year 2022-23 and its strategic plans for future expansion. With a current annual turnover of Rs. 370 crore, the company has solidified its position as a key player in the competitive fashion industry.

Building on its success, Madame is set to achieve even greater milestones in the coming years. With an expected turnover of Rs. 470 crore in 2023-24, the company is poised for exponential growth. This projected increase of Rs. 100 crore reflects Madame’s strong business strategies and commitment to delivering exceptional fashion experiences to its customers.

To fuel its future growth  Madame, is focusing on expanding its retail presence in the South and West regions of India. In the fiscal year 2023-24, the company plans to add approximately 12 stores across eight important cities in these regions. This expansion will bring the total number of exclusive stand-alone stores to 200, further strengthening  Madame’s position as a leading fashion brand.

“We are excited about the future prospects of Madame and the growth opportunities that lie ahead,” said Mr. Akhil Jain, Executive Director at Jain Amar. “Our unwavering commitment to excellence, coupled with our focus on expanding our retail footprint and strengthening our e-commerce presence, will be instrumental in achieving our ambitious goals. We remain dedicated to providing fashion-forward women with unparalleled choices and an exceptional shopping experience.”

Embracing the power of e-commerce,  Madame has set a benchmark for the industry with its innovative approach. Currently contributing 8% to the company’s turnover, e-commerce is expected to reach 10% by 2024. With its intuitive consumer interface, captivating in-store experience, and a focus on affordability,  Madame has established itself as a trendsetter in the e-commerce space.

Madame’s business model is a testament to its ability to stay ahead of market trends and even lead industry-wide changes. The company has embraced the latest technology and consistently delivers the hottest global trends to consumer’s at the most affordable price points. By keeping pace with the ever-evolving fashion landscape, the brand has positioned itself for sustained success.

With an impressive track record of success and a clear vision for the future,  Madame is well-positioned to capitalize on emerging market trends and continue their upward trajectory. As the company sets its sights on reaching new milestones, stakeholders, including customers, investors, and employees, can expect  Madame to remain at the forefront of the fashion industry, setting new standards of innovation and success.

About MADAME

Madame is India’s leading western-wear women’s fashion brand that offers young fashion-conscious women, looks for every season and styles for every reason.  Madame celebrates this woman’s spirit to live each day as an occasion and treat each look as an expression. Launched in 1993, MADAME offers the hottest international trends at the coolest price points – from denim to dresses, tops to jackets, festive edits to lounge-wear, and vacay styles to workwear.

Owned by the Jain Amar Group (one of India’s multi-brand fashion conglomerates), and with quality as its hallmark,  Madame engages over 2,50,000 women every week, across 500 retail touch points, including 150 Exclusive Branded Outlets (EBOs), Large Format Stores (LFS), and other leading Retail Outlets. MADAME is also available on leading fashion portals and its own online store, www.glamly.com.

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