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Mango adjusts as climate change reduces the seasonality of fashion.

Published: March 29, 2024
Author: Fashion Value Chain

As climate change makes fashion less seasonal, Spanish retailer Mango is focusing on creating clothing that is versatile to help customers cope with sudden temperature fluctuations, Chief Executive Toni Ruiz told Reuters.

The fashion business used to operate in distinct seasons, but as a result of global warming, it must now adjust to times when temperatures can fluctuate between hot and cold and create apparel that reflects those changes.

“Before, when you came back from summer, all the shops were full of winter clothes.” Customers will increasingly search for what they need right now.

Clothes trends are changing as a result of Spain and other European nations experiencing greater temperatures and more rain in some areas of the year.

One example of apparel that transitions with the seasons is the tendency among women for light trench coats. Additionally, Mango sells men’s clothing made of “performance” materials, which are more breathable and able to withstand perspiration on hot days.

One example of apparel that transitions with the seasons is the tendency among women for light trench coats. Additionally, Mango sells men’s clothing made of “performance” materials, which are more breathable and able to withstand perspiration on hot days.

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