Madame, one of India’s leading women’s fashion brands, has launched a new Exclusive Brand Outlet (EBO) at Srinagar International Airport, strengthening its presence in Jammu & Kashmir. Located on the first floor of Terminal 1 at the Airport Authority of India (AAI), this store expands Madame’s retail footprint in the region, complementing its existing city outlets.
Catering to the evolving needs of modern travelers, the store features a curated selection of fashion essentials, including shackets, shirts, jackets, cardigans, sling bags, perfumes, and stoles. This new opening marks Madame’s third airport store, following successful ventures at Mumbai and Pune Airports.
Akhil Jain, Executive Director of Jain Amar, shared his excitement, stating, “This launch is a major step in enhancing the travel retail experience. Our goal is to provide stylish, travel-friendly fashion options for customers on the move.”
To further elevate the shopping experience, Madame will introduce exclusive promotions aligned with flight schedules and passenger trends, offering travelers limited-time discounts and special offers. This strategic expansion reflects Madame’s commitment to growing its presence in high-footfall locations, ensuring seamless access to trendy apparel and accessories for fashion-conscious travelers nationwide.
