The top women’s fashion brand in India, Madame, is pleased to announce the opening of its sixth location in Northeast India, including its first in Nagaland. The store, which is situated in the bustling city of Dimapur, provides a carefully chosen assortment of the newest styles in women’s clothing and accessories, demonstrating Madame’s dedication to providing her expanding clientele with modern fashion.
Ruopfuzhano Whiso, the fourth runner-up for Miss Universe 2024 and a well-known person in the area, attended the launch, lending it a glamorous touch.In addition to its current locations in Gangtok, Guwahati, Imphal, Itanagar, and Siliguri, Madame’s new store on Nyamo Lotha Road in Dimapur enhances the brand’s visibility in Northeast India. This growth demonstrates the brand’s dedication to introducing modern western fashion to the area.
“Northeast India has always been a significant market for us, given its vibrant fashion culture and discerning customer base,” stated Akhil Jain, Executive Director, Madame, in reference to the expansion. We have always been impressed by the distinctive sense of style of the fashion-forward women of Nagaland. We are thrilled to join the locals in their fashion adventure, and the inauguration of our first store in Nagaland is a step towards bringing our distinctive fashion collections closer to them. We are eager to establish a solid rapport with our clients in Dimapur and elsewhere.
With more than 900 stores around the country, Madame has grown from its modest origins to become a major force in the fashion industry. The brand’s ascent to prominence in the retail industry is a testament to its keen awareness of shifting consumer tastes and its capacity to adjust to changing fashion trends.
Madame’s full line of western clothing, which includes party attire, workwear, and casual wear, is available at the Dimapur store to meet the diverse lifestyle demands of modern women. Madame continues to inspire fashion-forward choices and solidify its position in the Northeast with the opening of its Dimapur store. The Be Everyone U R brand philosophy encourages women to value their diverse lives. Madame wants to use fashion to empower women by providing styles for every occasion and for every season.
About Madame Fashion:
Founded in 1993, Madame is a leading women’s western-wear brand. It offers a wide range of stylish apparel and accessories, catering to casual wear, and party wear segments. With a global outlook, Madame boasts over 170 exclusive stores in tier I and tier II cities across India. Since opening its first store in 2002, Madame has experienced exponential growth, with over 900 retail touchpoints nationwide. The brand also maintains a strong online presence through leading e-commerce platforms like Myntra, Ajio, Flipkart, and Amazon, along with its own online store, madameonline.com.
