Macy’s is spreading festive cheer with an expanded Disney product range, featuring toys, costumes, jewelry, and exclusive items, just in time for the holiday season. From fine jewelry to enchanting home decor, Macy’s exclusive assortment celebrates Disney’s 100th Anniversary. The collection is now available in Macy’s stores nationwide, online at macys.com, and on the Macy’s mobile app.
In addition to the Disney100 Collection, Macy’s introduces a Disney Princess collection, offering an immersive experience at its Herald Square flagship. This includes role play costumes, accessories, character dolls, jewelry, apparel, and toys. Macy’s Herald Square becomes the exclusive location outside of Disney Parks in North America to host a Disney Princess augmented reality experience, where customers can step into a magical mirror and try on the dresses of their favorite Disney Princess characters.
Nata Dvir, Chief Merchandising Officer at Macy’s, expressed excitement about expanding the Disney partnership to bring enchanting experiences to customers in-store and online during the holiday season.
As part of the Disney100 Collection, Macy’s presents an array of products, from toys and jewelry to home decor and holiday-themed items. The online destination features exclusive items like the Mickey Mouse & Minnie Mouse Plush collection, LEGO Animation Icons Building Set, and a Disney 100th Anniversary Snake Chain Bracelet from Pandora.
The Herald Square flagship introduces an augmented reality experience, allowing customers to virtually try on Disney Princess dresses. The experience, available until January 2024, features whimsical animations and moving augmented reality enhancements, making it a unique and memorable shopping adventure.
Macy’s commitment to providing magical moments extends to The Collector’s shop, offering limited-edition figurines, pins, and items from Disney Mirrorverse, inspired by a mobile game set in a fictional universe. The dedicated Disney Princess Shop in stores and online allows customers to explore and shop for role play costumes, accessories, character dolls, kid’s jewelry, apparel, and toys.
Macy’s expanded Disney assortment goes beyond merchandise, including luxurious items from Enchanted Disney Fine Jewelry, special Citizen watches, Pandora jewelry, Swarovski, Lenox, Kurt Adler, House of Sillage Disney fragrances, and more. The collection is designed to add a touch of Disney charm to homes and personal styles.
Macy’s remains a go-to destination for holiday shopping, offering a seamless experience through its e-commerce platform and nationwide network of stores. The retailer aims to create a brighter future by providing customers with unforgettable experiences and celebrating special moments through events like Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade®.
