Zouk, India’s homegrown vegan lifestyle brand, has launched its newest campaign, “A Bagful of You,” fronted by National Award-winning actress Kriti Sanon. Designed as a long-term brand platform rather than a standalone campaign, it celebrates individuality, cultural pride, and the bold identity of the modern Indian woman.
Debuting during IPL 2025 across connected TV and digital platforms like YouTube, Instagram, and Facebook, the campaign marks Zouk’s first appearance on India’s largest sporting stage. Offline activations further amplify the message, creating a strong 360° presence that highlights Zouk’s Indian prints and cruelty-free materials as symbols of conscious fashion and personal storytelling.
Disha Singh, Founder of Zouk, shared, “‘A Bagful of You’ celebrates the overlooked strength and pride of today’s Indian woman. Our brand stands at the intersection of tradition and ambition, crafting fashion that honors cultural identity through proudly Indian prints and consciously vegan materials.”
Kriti Sanon expressed her connection to the campaign, saying, “This campaign isn’t about creating a new image; it’s about embracing who we already are. Carrying a Zouk bag feels like carrying a piece of my roots and values, not just an accessory.”
The campaign reflects Zouk’s philosophy of offering “fashion that fits your soul, not just your style,” resonating strongly with fashion-conscious and culturally connected audiences. As Zouk expands its footprint with exclusive stores in Mumbai, Pune, Bangalore, Lucknow, and Gurgaon, and its newly launched women-first luggage range, the brand continues to strengthen its bond with modern Indian consumers.
The campaign film is now live.
