Business & Policy | Industry Updates

Lululemon, Abercrombie & Fitch, American Eagle Upbeat About Sales After Strong Holiday Season.

Published: January 19, 2024
Author: Fashion Value Chain

Lululemon Athletica Inc., Abercrombie & Fitch Co., and American Eagle Outfitters Inc. Have raised their sales forecasts following a robust holiday quarter, defying concerns about weakening consumer spending amidst high inflation and elevated interest rates.

These retail upgrades arrive after a more cautious stance within the industry. For instance, Nike Inc. Aimed for significant cost savings due to a softer sales outlook globally, particularly in China. Lululemon initially expressed prudence in their planning despite strong Thanksgiving sales, yet the latest updates show increased optimism.

Discounts and ‘buy now, pay later’ options supported shoppers during the holiday season, leading to record-breaking online sales, according to Adobe Analytics. Lululemon anticipates fourth fiscal quarter net revenue between $3.17 billion to $3.19 billion, surpassing previous estimates. While Lululemon shares saw a slight dip, analysts suggest potential for further growth, considering the company’s history of exceeding guidance.

Abercrombie also revised its sales forecast upward, expecting improved holiday sales to aid in achieving financial targets ahead of schedule. American Eagle foresees a substantial increase in fourth-quarter revenue, driven by the ongoing positive momentum from the holiday season.

Crocs Inc. Reported record 2023 revenue post a successful holiday period, resulting in increased market share for its brands. Additionally, their preliminary 2024 guidance hints at continued growth.

Market reactions were notable, with Crocs shares soaring by up to 16%, American Eagle rising up to 6.5%, and Abercrombie climbing up to 5.6% in New York trading.

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