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FASHION VALUE CHAIN

·         Sai Silks now has 54 stores across all formats in across South India

·         Renowned actor Kichcha Sudeepa inaugurated the 10,000 sq. ft. store located at Kalyan Nagar

Bengaluru : Sai Silks (Kalamandir) Limited (Sai Silks or SSKL), one of the leading retailers of ethnic apparel, particularly sarees, in South India in terms of revenue and profit after tax, as per a Technopak report, launched its 54th store in India, which is also third ‘Kalamandir’ store in Bengaluru, Karnataka.

The new SSKL store, which operates under the brand name ‘Kalamandir’, has an area of more than 10,000 sq. ft. spread across four floors and is located at Kalyan Nagar in Bengaluru. The store offers different variety of contemporary sarees, such as Tusser, Silk, Kota, Kora, Khadi, Georgette, Cotton and Matka. 

SSKL’s stores are focussed on spreading India’s vibrant culture, traditions and heritage by offering a diverse range of products which includes various types of ultra-premium and premium sarees and ethnic wear, including value fashion products. The premium ethnic silk sarees and handlooms targets, inter alia, wedding and occasional wear. The products in Kalamandir format stores retail in the range of approximately Rs. 1,000 to Rs. 1,00,000.

Mr. Nagakanaka Durga Prasad Chalavadi, Managing Director, Sai Silks (Kalamandir), saidSai Silks is continually being recognised as being an ethnic fashion authority with our diverse offerings including ultra-premium and premium sarees as we believe in celebrating all of life’s grand moments in style. We are delighted to open our third ‘Kalamandir’ store in Bengaluru, Karnataka and it showcases our strength of delivering high value experience for our customers. The new store offers our customers different range of contemporary sarees.”

Mr. Chalavadi added, “Our endeavour has been to open stores in the same city to efficiently manage stores and inventory, and to tap the purchasing power of customers with a cluster-based model. The Kalamandir stores provide a unique experience and customer service, which combined with our inventory and variety of SKUs that we offer, it enables us to attract and retain a growing customer base.”

Renowned actor Kichcha Sudeepa graced the store inauguration ceremony with his presence. Commenting on the occasion, actor Kichcha Sudeepa said, “It’s very exciting to launch Sai Silks’ third ‘Kalamandir’ format store in Bengaluru. Sai Silks’ expertise, focus on innovative designs provides the inspiration to go out in style and enjoy life’s precious moments. The firms focus on quality, customer service, product range is unique and strengthens its brand recognition and enhances customer loyalty.”

Kalamandir was established in 2005 with the first store opening in Ameerpet, Hyderabad in Telangana and was marketed as the ‘Symbol of the South’ for its product offerings, affordability and brand equity.

The Kalamandir stores provide contemporary sarees targeting the middle-class and upper-middle class customers. Kalamandir sarees are intricately woven by a team of weavers, artisans and designers to ensure that each piece is of top quality, and that the brand’s vision is carried out seamlessly.

Sai Silks has four store formats including Kalamandir, Kancheepuram VaraMahalakshmi Silks, Mandir, and KLM Fashion Mall, with products for various segments including premium ethnic fashion, ethnic fashion for middle income and value-fashion across various price points, thereby catering to customers across all market segments.