Ludic, known for its sneakers, has expanded its horizons by introducing a new line of casual wear for men, available on its direct-to-customer e-commerce store. This debut collection features vibrant t-shirts and a series of sweatshirts with simple yet stylish graphics.
The brand proudly unveiled its ‘DailyMove’ and ‘WillMill’ collections in a recent announcement. These collections draw inspiration from streetwear and modern art, maintaining Ludic’s signature playful style found in their sneakers.
‘DailyMove’ presents a range of nature-inspired, regular-fit t-shirts. Crafted from 100% cotton, these t-shirts come in a variety of colors like Koyla Black, Turtledove Beige, Agave Green, Mauvewood Lavender, Della Robbia Blue, and Red Pear. Created for both comfort and a crisp appearance, they feature high-definition rubber prints for long-lasting wear.
Meanwhile, the ‘WillMill’ sweatshirt line, also made from 100% cotton, introduces shades such as Slate Grey, R&B Blue, Telephone Red, Irani Turquoise, Sundae Crème, and Boomer Pink. Sporting pinwheel-inspired full back prints and fleece lining for warmth, these sweatshirts combine style and coziness.
Hailing from Ahmedabad, as mentioned on its LinkedIn page, Ludic embodies the essence of limitless exploration and a perpetual sense of movement, as stated on its website. With the motto ‘always at play’, the brand aims to tap into uncharted territories, offering customers fashion that’s both versatile and fun.
