Louis Stitch diversifies into clothing segment as a Direct-to-Consumer brand.

Published: May 23, 2023
Author: Fashion Value Chain

-By Ankita Dutta.

Louis Stitch, a D2C start-up famous for its high-quality men’s shoes and accessories, has ventured into the apparel category with the launch of its men’s clothing line. Louis Stitch aims to establish itself as a comprehensive fashion hub for men’s apparel by providing a diverse range of 150-200 exclusive designs per month. The founder and CEO of Louis Stitch, Amol Goel, said that the company is set to redefine quality standards in the industry while providing men with versatile options for varied needs and preferences.

Recently, the company raised Rs5 crore in seed funding from Aamer Bijli-led ATC Logistics, a subsidiary of the Bijli Group. The funds will be used to expand the product line, open brand stores, and enhance production and distribution capacity. With a pan-India presence, Louis Stitch currently sells items through its D2C website as well as major e-commerce platforms such as Myntra, Amazon, Flipkart, and Nykaa. The company aims to achieve Rs100 crore in revenue by the end of FY24.

By expanding into the apparel category, Louis Stitch seeks to offer men a complete wardrobe with diverse options, meeting different needs and preferences. The company prides itself on its unique global and Indian sourcing system, intended to redefine quality standards in the industry. With greater capacity and new retail outlets, Louis Stitch aims to scale its operations, boost brand recognition, and penetrate new markets, all through its unique product offerings.

The men’s clothing market is highly competitive, and the entry of Louis Stitch into the industry is expected to shake things up. By branching out into the apparel category, the company has given men more reasons to engage with their brand and expand their market share. Louis Stitch aims to become the go-to brand for stylish men’s clothes offering designs that cater to unique needs and preferences.
In conclusion, Louis Stitch’s expansion into the men’s clothing market is a bold move that reflects their commitment to disrupting the industry. With its unique sourcing system and a diversified product line, the company is well set to become a leading men’s fashion brand in India. Louis Stitch is a brand to watch out for in the coming years, especially as they continue to innovate and provide men with stylish and versatile fashion options.

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