Fashion Week Update | Sustainability

London Fashion Week Extends Ban to Wild Animal Skins

Published: November 30, 2024
Author: Tanvi-Munjal

A Milestone for Ethical Fashion

London Fashion Week is set to make another significant stride towards ethical fashion by banning wild animal skins from its runways. This follows last year’s prohibition of fur, marking a pivotal moment in the industry’s commitment to sustainability and animal welfare.

The British Fashion Council’s deputy director, David Leigh-Pemberton, announced the decision in a parliamentary speech. This bold move comes amid growing pressure from animal rights activists, who are increasingly advocating for the elimination of exotic skins like crocodile and snakeskin from the fashion industry.

While many major fashion houses have already abandoned fur, the use of exotic skins remains a complex issue. These materials are often associated with luxury and high-end fashion, commanding premium prices and contributing significantly to brand image. However, as consumer consciousness evolves, brands are recognizing the potential benefits of ethical practices and sustainable sourcing.

London Fashion Week, with its focus on emerging designers, is well-positioned to drive this change. The ban on wild animal skins aligns with the growing trend towards ethical and sustainable fashion. Burberry, one of the most prominent brands on the schedule, has already committed to phasing out exotic leathers.

The British Fashion Council’s Institute of Positive Fashion is spearheading this initiative, aiming to establish comprehensive standards for the industry. The organization is currently consulting with stakeholders on the use of feathers in fashion shows, further demonstrating its commitment to animal welfare.

Animal welfare campaigners, such as Emma Hakansson of Collective Fashion Justice, are calling for a “totally wildlife-free policy” across all fashion weeks. Smaller fashion weeks in Copenhagen, Berlin, and Melbourne have already adopted similar measures.

This landmark decision by London Fashion Week sets a powerful precedent for the global fashion industry. By banning wild animal skins, the event reinforces its position as a leader in ethical and sustainable fashion, inspiring other fashion weeks and brands to follow suit.

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