Appointment

Live Your City Appoints Sheetal Birla as GM for India Operations

Published: January 7, 2025
Author: Fashion Value Chain

~ A technology leader will drive Live Your City’s development and expansion projects throughout India. ~

Ms. Sheetal Birla was named General Manager for India by Live Your City today. In her new position, Sheetal will oversee the operations and growth strategy of the business that brings Candlelight Concerts to India, with an emphasis on providing cutting-edge entertainment experiences in the quickly expanding experience economy.

With a distinguished career that includes Fortune Global 500 firms and innovative startups, Sheetal has a wealth of technological leadership expertise and a track record of growing organizations in a variety of industries. Her proficiency in using AI and data-driven tactics to expand a firm is a wonderful fit with Live Your City’s goals for the Indian market.

Speaking about her appointment, Sheetal Birla said, “Joining Live Your City at this crucial juncture in India’s entertainment industry excites me. Unprecedented opportunities are presented by the nation’s rich cultural legacy and its desire for novel experiences. I’m excited to collaborate with the gifted group to broaden our reach and provide unforgettable events that appeal to India’s varied consumers.”

Before joining Live Your City, Sheetal held pivotal roles at a number of industry-leading companies, such as Siemens (telecom), Tesco (retail), Samsung (mobile), and Falkonry (deep tech and AI), where she continuously displayed excellence in go-to-market strategy development, revenue growth acceleration, and brand building. Living in eleven places across six nations has influenced her global perspective, giving her a unique insight of a variety of markets and consumer behaviors.

Sheetal has an MBA from INSEAD and a Bachelor’s degree in Computer Science and Engineering. She is well-positioned to spearhead Live Your City’s next stage of expansion in India’s vibrant entertainment industry thanks to her blend of technical know-how and commercial savvy.

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