The LIVA Miss Diva 2024 Grand Finale, held on March 7, 2025, was a spectacular event celebrating beauty, fashion, and digital influence. This prestigious platform brought together India’s most talented individuals for a night of glamour and empowerment. LIVA, the 100% natural-origin fabric brand from Birla Cellulose, reaffirmed its dedication to supporting independent, confident, and versatile women. This year marked a historic milestone with the introduction of two new categories—LIVA Miss Diva Fashion Designer and LIVA Miss Diva Content Creator—expanding the platform beyond the runway and redefining fashion’s creative landscape.
The grand event crowned Ayushree Malik as LIVA Miss Diva Supranational 2024 and Vipra Mehta as LIVA Miss Diva Cosmo 2024. These exceptional women will represent India on global stages at Miss Supranational 2025 and Miss Cosmo 2025, carrying forward the country’s legacy in international pageantry.
L to R_ LIVA Miss Diva Content Creator 2024 Ananya Praveen, LIVA Miss Diva Supranational 2024 Ayushree Malik
Recognizing excellence beyond the realm of modeling, Sudhruti Padhiary from Odisha was honored as LIVA Miss Diva Fashion Designer 2024, while Ananya Praveen from Bihar won the title of LIVA Miss Diva Content Creator 2024. Their victories highlight the evolution of LIVA Miss Diva, embracing innovation in fashion craftsmanship and digital storytelling.
The grand finale, hosted by Nehal Chudasama and Tanuj Virwani, showcased 24 finalists competing across categories, captivating the audience with their confidence and talent. The evening commenced with a mesmerizing fashion showcase by renowned designer Mandira Wirk, setting the stage for an evening of elegance and sophistication. The jury panel featured industry stalwarts, including mentors Ritika Khatnani, Sonaakshi Raaj, and Bhavana Singh, alongside celebrity designer Mandira Wirk, actor Fardeen Khan, Miss Cosmo 2024 Ketut Permata Juliastrid, and Miss Supranational 2023 Andrea Aguilera.
Adding to the grandeur of the event, the audience was enthralled by an electrifying performance from rapper Pho and a soulful musical act by Sa Re Ga Ma talents Pragati Nagpal and Arjun Tanwar. The finalists graced the stage in breathtaking ensembles, while the LIVA Miss Diva Fashion Designer contestants showcased regal ethnic creations crafted from LIVA’s eco-friendly fabric portfolio, including Livaeco, Liva Modal, and Liva Excel.
Speaking on the association, Mr. Sree Charan, VP Marketing, Global Head – Brands, Birla Cellulose, Aditya Birla Group, stated, “At LIVA, we celebrate innovation, creativity, and individuality. Our partnership with Miss Diva for the fifth consecutive year reflects our commitment to empowering women who embody fluidity, confidence, and sustainability. This year’s winners represent the future of fashion and beauty, and we are proud to support them on their transformative journeys.”
The LIVA Miss Diva 2024 Grand Finale was more than just a competition—it was a celebration of talent, diversity, and purpose-driven innovation. As the winners embark on their new journeys, they inspire future aspirants to break barriers and chase their dreams.
About LIVA
LIVA is a brand of 100% natural-origin fabrics from the Aditya Birla Group. Known for their unmatched fluidity, softness, and breathability, LIVA fabrics are versatile and used in haute couture, formal attire, casual wear, and ethnic garments. Favored by both leading global and domestic brands as well as renowned designer houses, LIVA fabrics are made from renewable resources like eucalyptus and bamboo. They are biodegradable, offering consumers a sustainable and eco-conscious choice that blends style with environmental responsibility.
