Eshwar Surana, Managing Director, Raj Diamonds

Akshaya Tritiya is among one of the biggest jewellery buying festivals in India. While Akshaya Tritiya was largely celebrated in South and East India earlier, we are now seeing it being celebrated across the country. During Akshaya Tritiya, it is believed that whatever is purchased on this day stays with us forever and on such occasions, window shoppers are very few and most of the customers walk in to buy. There has been positive sentiment in the market in recent times and we expect it to continue because of a pent-up demand for jewellery and a recovery in discretionary spending among customers. We are expecting good traction in high value diamond studded and wedding jewellery as there are a lot of weddings planned this summer. We are also witnessing a paradigm shift in buying behavior among consumers and the demand for quality diamonds has already been very strong in the run-up to Akshaya Tritiya. With changing times, we have witnessed different trends in the jewellery industry, only to desire for more. Be it the special occasions like weddings or auspicious days like ‘Akshaya Tritiya’ etc, jewellery makes it a complete affair. We are also increasingly seeing preference for larger diamonds with an excellent cut grade that are masterfully crafted and precisely cut to create maximum sparkle and brilliance. We will also be showcasing unique diamond bridal jewellery and many other unique collections this Akshaya Tritiya from April 12 – 21 to cater to the demand rush and will give our customers an enthralling experience of diamond jewellery purchase. Just like every year, we are hopeful and positive that the coming season will be fruitful for the industry, setting new milestones. Overall, we are estimating that there will be a 20 – 25 percent growth in value terms over last year and will surpass our sales expectations.