EVENT UPDATE | Fashion Week Update

Libas presents during Kerala’s Lulu Fashion Week

Published: May 23, 2024
Author: Fashion Value Chain

Libas, an ethnic fashion company, debuted its spring/summer collections during Lulu Fashion Week 8, which took place at Lulu Mall in Kochi and Trivandrum. The styles were casual and celebratory.

Fashion fans and industry experts saw the brand’s exhibition of elegant casual clothing to stunning holiday costumes in both locations.

By being associated with Fashion Week, Libas hopes to increase its market share in the Keralan ethnic clothing sector.

“We were thrilled to be part of the 8th edition of the Lulu Fashion Week, which presented an incredible opportunity for Libas to extend its reach into these vibrant markets and strengthen our presence,” Libas founder and CEO Sidhant Keshwani said in a statement regarding the presentation.

“Our participation at Lulu Fashion Week strategically positioned Libas at the forefront of the fashion industry’s evolution, allowing us to amplify our message of inclusivity and innovation to a diverse audience,” continued Nisha Khatri, head of marketing at Libas. Our goal in interacting with this lively platform was to inspire and establish a connection with fashion fans.

Libas is an e-commerce company that specializes in selling women’s ethnic clothing through its mobile shopping app, dedicated e-commerce site, and physical storefronts.

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