2023 marks the 150th anniversary of Levi’s 501 jeans, one of the most enduring icons of global style and the original blueprint from which all other jeans have been created. As the brand that created the first blue jean, Levi’s® drives the denim industry with its world-class jeans — and the 501® design is at its core. Worn by millions of changemakers, risk-takers, experimenters, thinkers, icons and creatives, over the course of its brilliant 150-year history, Levi’s® 501 jeans have witnessed various cultural, political and social moments and have stood the test of time to become a generational icon of culture and fashion.
Characterized by a timeless straight fit and button fly, the pair TIME magazine called “the fashion item of the 20th century” continues its unrivalled success as a global icon in the 21st century. What began as a patent for copper rivets on work pants in 1873 has, over the last 150 years, become the most iconic and influential piece of clothing ever created. A canvas for rule-breaking, do-what-you-want style, the 501® jeans have broken the boundaries of time and culture. They’re a true original embraced by each generation as uniquely their own.
To commemorate the legacy of this timeless pair of denim, Levi’s® has collaborated with Deepika Padukone for a campaign featuring Deepika Padukone wearing the iconic Levi’s® 501.
In India, Deepika Padukone’s inimitable style and ease adds a new chapter to the 501® story and the continuing impact on the 501® as one of the most durable, forward-thinking and stylist pair of pants ever made.